Karen Haeney

Karen brings more than a decade of marketing experience across high-growth startups, established professional services firms and global SaaS organisations. Combining strategic thinking, commercial acumen and creative execution, she has built a career focused on helping businesses strengthen their brand, connect with clients and drive sustainable growth.

Originally drawn to business and financial management, Karen discovered a passion for marketing early in her career and has since developed extensive expertise across brand strategy, digital marketing, communications, business development support and customer engagement.

At National Audits Group, Karen leads the firm’s brand, marketing and growth strategy. She is responsible for shaping how NAG is positioned in the market, enhancing visibility, supporting client acquisition and strengthening engagement with clients, referral partners and future talent. Since joining the firm, she has led the transformation of NAG’s brand, website and digital presence while implementing initiatives that support both business growth and organisational capability.

Karen works closely with the firm’s directors and leadership team to align marketing with strategic business objectives. Her ability to bridge the gap between commercial strategy, brand positioning and client engagement ensures that marketing serves as a meaningful driver of growth rather than simply a communications function.

She is particularly passionate about innovation, continuous improvement and the practical application of emerging technologies, including AI, to enhance marketing effectiveness, improve business processes and create better experiences for both clients and employees.