- Meet the Team
- Audit Team
- Karen Haeney
With over a decade of experience in marketing, Karen brings a strong combination of strategic thinking, commercial insight, and creative execution to her role as Brand & Marketing Manager at National Audits Group.
Her background spans startups and global SaaS companies, where she developed a solid foundation in customer engagement, brand development, and digital marketing. Although originally drawn to financial management, Karen discovered a clear passion for marketing early in her career and has since built a successful path in the field.
At National Audits Group, Karen is responsible for shaping and leading the firm’s brand and marketing strategy. Her work focuses on enhancing visibility, strengthening market positioning, and supporting business growth through well-executed, data-informed campaigns. She has led the firm’s rebrand, website transformation, and digital presence expansion across platforms including SEO, LinkedIn, and emerging channels.
Karen’s strength lies in bridging the gap between business strategy and client engagement, helping ensure that marketing not only reflects the firm’s values but also drives measurable results.
Qualifications:
- Bachelor in Financial Management
- Marketing Advanced Diploma
Areas of Specialisation:
- B2B Marketing
- Branding
- Event Management
- Strategic Campaigns
- Customer Satisfaction
- Customer Acquisition